1. Do It Yourself
Anyone can make a video these days. For some businesses, creating your own Instagram stories, TikToks or Facebook posts is commonplace.
Cost: FREE
Quality: Bad
2. Partner with a local videographer
Making videos yourself is free but to stand out against competition, making something better will give you an edge. This can be achieved by finding a local videographer to produce simple videos for social media.
Cost: ~ $500 - 2,000 per video
Quality: Good
3. Hire an Agency
While making a few videos, even at a higher production level will help your brand stand out, an agency like ONTO Agency, can help create a strategic plan over the course of the year. This plan can include promotional content, internal communications, and targeted advertising.
Cost: ~ $1,000 - 6,000+ per video
Quality: Outstanding
Which is best?
Maybe high quality isn’t for you or doesn’t make sense within your audience. While this is ok in some industries, some audiences may shy away iPhone-shot content, especially if your direct competitors are outshining your production.