1. Optimizing Current Content
This begins with understanding key service/product areas, parsing those words into key words, sheeting varietals, and integrating competitive long-tail keywords into current content.
2. Creating New Content
Creating new videos, photography, and copy to match in-demand search intent. This establishes the brand as an authority in the space.
3. Continuous Improvement:
Continuing to update content on social, web, and any digital presence.