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Why is Social Media Important?

1. How People Find your Product/Service


According to SalesForLife, 48% of companies identified expanding new reach to new buyers as a benefit of social sales. According to Satista, there were 3.6 billion active social media users across the globe in 2020.


2. Sales Process


The content you post on social media can help save your sales team conversion time by providing important information about your process, details about your operations, and familiarity with your team.


3. Company Values


A 2020 Consumer Culture Report showed that 71% of consumers prefer buying from companies that align with their values. What better way to demonstrate your companies’ values than to utilize social media and its reach?

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